Per mantenervi informati sulle novità nell'area strategica dei naming rights, seguite l'account twitter di Innova et Bella dedicato al tema: @NAMINGRIGHTS_IB

I dibattiti sulle tendenze, gli strumenti e le metodologie di naming rights e sponsorship si svolgono principalmente negli ambiti della ricerca accademica e della consulenza strategica.

Innova et Bella offre gratuitamente alle principali business school internazionali l’accesso gratuito alle proprie applicazioni di naming rights per l’organizzazione di casi di studio e presentazioni in aula. Accademici e Ricercatori che desiderino sviluppare progetti di ricerca e di didattica manageriale possono contare sul lavoro pro bono degli Associati I&B.

Innova et Bella aggiorna costantemente la bibliografia sui temi naming rights e sponsorship monitorando i contributi dei principali autori di letteratura manageriale.

Per i dirigenti che desiderino approfondire la dinamica dei processi manageriali di naming rights e sponsorship, Innova et Bella segnala di seguito una bibliografia essenziale.

In ordine di data di pubblicazione:

• Lists of Sports Venues: List of Sports Venues With Sole Naming Rights, List of Tillinghast Courses by Books LLC (Paperback - June 5, 2010)

• Sports Business: Professional Sports, List of Sports Venues With Sole Naming Rights, Financial History of the New York Giants by Books LLC (Paperback - June 5, 2010)

• Branding: Trademark, Superbrands Council, Web 2.0, Brand, Naming Rights, Brand Extension, Paschal Eze, Vcu Brandcenter, Store Brand, Self Brand by Books LLC (Paperback - May 20, 2010)

• Managing Sport Facilities – 2nd Edition by G. Fried (Hardcover – Mar. 1, 2010)

• Quicken Loans Arena: Luxury Suite, Gateway Sports and Entertainment Complex, Downtown Cleveland, Arena, Gordon Gund, Naming Rights by Lambert M. Surhone, Miriam T. Timpledon, and Susan F. Marseken (Paperback - Feb. 21, 2010)

• Petco Park: Baseball Park, Qualcomm Stadium, Major League Baseball, Naming Rights, Petco, San Diego Trolley by Lambert M. Surhone, Miriam T. Timpledon, and Susan F. Marseken (Paperback - Feb. 20, 2010)

• Rangers Ballpark in Arlington: Baseball Park, Arlington, Texas, Ameriquest Mortgage, Naming Rights, Texas Rangers (baseball) by Lambert M. Surhone, Miriam T. Timpledon, and Susan F. Marseken (Paperback - Feb. 20, 2010)

• Banks purchasing naming rights at sports stadiums and other facilities is an example of how financial institutions can leverage partnerships with community ... An article from: ABA Bank Marketing by Richard Bier (Digital - Feb. 19, 2010) – HTML

• Naming Rights by T. Burton (Hardcover - Aug. 11, 2008)

• Naming Rights by Melinda Thomsen (Paperback - 2008)