Mystery shopping: bibliografia essenziale
Mystery shopping: bibliography and references
Per un aggiornamento manageriale sui processi e le migliori pratiche di mystery shopping è possibile seguire su Twitter: @MYSTERYSHOP_IB
Il servizio twitter, curato da Innova et Bella, rileva in tempo reale lo stato delle conoscenze manageriali internazionali sui processi di mystery shopping.
Di seguito una sintesi della bibliografia della letteratura manageriale dedicata al tema.
• Marketing Research: An Integrated Approach (3rd Edition) by Alan Wilson (Paperback - Sep, 2011)
• Essentials of Marketing by Charles W. Lamb, Joseph F. Hair, Carl McDaniel (Paperback – Jan 1, 2011)
• Specificities of Mystery Shopping in Retail Financial Services by Djordjic Marko, in Quarterly Marketing Journal, 42(1), pp. 53-69 (2011)
• Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping by Philip Graves (Hardcover - Nov 16, 2010)
• The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance by Marshall Fisher, Ananth Raman (Hardcover – Jun 22, 2010)
• Mystery shopping. Migliorare il proprio business misurando il management by Veronica Karlsson Boxberg (Franco Angeli – 2010)
• The Secrets of Mystery Shopping Revealed by Federal Trade Commission (Kindle Edition – Nov 7, 2009)
• Mystery shopper motivations and the presence of motivation crowding by Pamela B. Allison, University of Central Florida (ProQuest – 2009)
• The handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing by Alison Williams, Roddy Mullin (Kogan Page Publishers – Jan 28, 2008)
• Mystery Shopping Guide by FSA - Financial Services Authority (Nov 2006)
• Market, opinion and social research - Vocabulary and service requirements (ISO 20252:2006) by ISO (2006)
• Mystery Shopping Providers Association (MSPA) - http://www.mysteryshop.org/
|
